Flying drones deliver gifts to foreign workers

SINGAPORE — More than 2,500 foreign workers were treated to cans of Coca-Cola delivered by remote-controlled flying drones, in a move to show appreciation for the workers’ contribution to Singapore society.

With each can of Coke delivered to a South Beach construction site came a photo with words of thanks penned by Singaporeans.

This was part of a Happiness from the Skies campaign, jointly organised by Coca-Cola Singapore and the Singapore Kindness Movement (SKM) in late March.

The drones were used as “a large majority of these workers tend to be confined to their publicly inaccessible work sites”, said the organisers in a joint release.

The photos were taken during an SKM collection drive where Singaporeans were asked to write down their thank-yous on boards and holding it up for the cameras. Volunteers then tied the printed photos onto Coca-Cola cans and packed them into boxes. A total of 2,734 messages were gathered.

“By using technology in an innovative way, as a service to happiness, we were able to bring together two segments of the community who rarely interact,” said Mr Leonardo

O’Grady, ASEAN Director of Integrated Marketing Communications, Coca-Cola.

SKM Associate General Secretary Michelle Tay said: “As a Movement, we are always looking to support and encourage ground-up kindness initiatives that look to do good in our local communities. With more individuals, and businesses, coming forward to become champions of kindness, we move steadily towards our vision of becoming a kinder and more gracious society.”