Made For Families brand mark launched to promote value of family in society

SINGAPORE — The National Population and Talent Division (NPTD) on Saturday (June 20) launched a Made For Families brand mark which they hope that businesses, organisations and community groups will adopt to identify themselves as promoting the value of family in Singapore society.

The NPTD, a division of the Prime Minister's Office's strategy group, said government programmes that help couples marry, start and bring up their families will also be "identified as reasons why Singapore is Made for Families".

"This initiative aims to assure families in Singapore of support from the Government and community at large as we emerge stronger from the Covid-19 pandemic crisis," it added.

To kickstart the effort, the NPTD has launched a #WeAreMadeForFamilies challenge.

Businesses, organisations and community groups can take part in the challenge in the following ways:

• Go to the Made For Families page (go.gov.sg/MadeForFamilies) to register, share how they support families, and subsequently receive the brand mark. They can also download a profile picture frame for social media;

• Share on their respective social media channels on how their organisation is Made For Families. They can highlight their family-friendly programmes, policies, practices, amenities, products or services, and use the hashtags #WeAreMadeForFamilies and #SGUnited. Entities may also wish to use the profile picture frame on their social media;

To show that they identify themselves as a Made For Families entity, organisations are encouraged to further show their support in the following ways:

• Adopt and display the Made For Families brand mark on the organisation’s website, collaterals and family-friendly initiatives; and

• Place the Made For Families wobbler and decal at the organisation’s family-friendly amenities/premises. The wobbler and decal are available upon request, NPTD said.