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StarHub, Singtel plan to partner with streaming service

SINGAPORE — Local pay-TV providers StarHub and Singtel are planning to team up with Netflix. “We are exploring a partnership with Netflix, so that our viewers will have the widest selection of content with the convenience of their StarHub set-top box,” said StarHub in a statement today (Jan 7).

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SINGAPORE — Local pay-TV providers StarHub and Singtel are planning to team up with Netflix. “We are exploring a partnership with Netflix, so that our viewers will have the widest selection of content with the convenience of their StarHub set-top box,” said StarHub in a statement today (Jan 7).

Ms Lin Shu Fen, head of Entertainment & SmartLife, StarHub, said: “Competition and disruptive technologies are not new to us. Neither is the fact that customers have always had access to multiple sources of entertainment. For example, we introduced StarHub Go, an over-the-top streaming service to meet the growing demand for content delivered on smart devices.”

In Singapore, she said, its customers crave a wide spectrum of entertainment including Asian programming, Hollywood content, international offerings and sports.

“We invest in acquired content as well as original productions, and package this with a compelling viewing experience,” Ms Lin added. “We stay on top of TV competition by listening to what our customers want, whether it is in content curation, the viewing experience or customer service.”

“We see Netflix as complementary to our Pay-TV services,” said Mr Goh Seow Eng, managing director, Home, Consumer Singapore, Singtel. “In view of offering even more quality content, we will be working closely with Netflix to deliver great promotions to our customers. They can look forward to enjoying Netflix content on us soon, alongside our varied suite of quality entertainment for the family.”

Meanwhile, Mediacorp’s on-demand television service, Toggle, plans to leverage on its strong library of local titles.

Mr Anil Nihalani, head, Connected Media, Mediacorp, said: “Increasingly, audiences in Singapore demand high-quality programming available flexibly and on demand across multiple devices.

“Toggle, Mediacorp’s over-the-top service, caters to this trend of on-demand viewing and has seen viewership quadruple in the last year.

“We offer original, unique local programmes, and we offer them without charge.”

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