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FAS ink S$25m deal with MP & Silva

SINGAPORE — Leading international media right company MP & Silva has come on board in a partnership with the Football Association of Singapore (FAS) to invest more than S$25 million over six years to help grow football in the Republic.

FAS ink S$25m deal with MP & Silva

(Left to right) Football Association of Singapore president Zainudin Nordin, Minister of Culture, Community & Youth Lawrence Wong, and founding partner of MP & Silva Andrea Radrizzani at a press conference at the Jalan Besar Stadium today (Feb 2). Photo: FAS

SINGAPORE — Leading international media right company MP & Silva has come on board in a partnership with the Football Association of Singapore (FAS) to invest more than S$25 million over six years to help grow football in the Republic.

MP & Silva will cover the global media rights to FAS’ national and age-group teams, sponsorship rights and international events for the Lions and national age-group squads.

The partnership, which was announced at a press conference at the Jalan Besar Stadium today (Feb 2), is the biggest commercial deal secured by the FAS.

It will also include opportunities for training stints, sports science knowledge exchange and other programmes.

“We are committed to tap on our international expertise and help create more excitement with a compelling international football calendar, and discover opportunities for the FAS to further develop its operations, and sports excellence,” said Andrea Radrizzani, founding partner of MP & Silva.

FAS president Zainudin Nordin described the deal as a “major milestone” in Singapore football.

He said: “MP & Silva is an important key player in the football industry and we are delighted to work with them to revolutionise the way we market football and promote our national teams, and enhancing fan support and engagement,”

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