SINGAPORE — A video clip of a Chinese couple apparently having sex in a changing room of a Uniqlo store in Beijing went viral overnight yesterday (July 14), before it taken off the web.

CNN reported that the one-minute clip first appeared on WeChat, before hitting social media networks and websites.

Towards the end of the video, which appears to have been recorded by the man himself, a female voice can be heard over an intercom welcoming shoppers to the Uniqlo store.

Most posts containing the clip were taken down by mid-day today.

Some Netizens speculated that the video was part of a Uniqlo viral marketing campaign. This led to the Japanese retailer issuing a statement online denying the allegations.

“As a responsible international brand, Uniqlo is dedicated to providing consumers with safe, comfortable and quality shopping experiences and locations,” the company said. “We would like to remind all customers to abide by society’s moral standard... and properly and appropriately use our fitting rooms.”

Beijing police also confirmed online that they had received complaints and would investigate the case.

Uniqlo has more than 370 stores in mainland China, and plans to expand to 1,000 stores in Greater China, including Hong Kong. RAYMOND THAM