Sarah Cheng-De Winne wins at the IMA
SINGAPORE — Sarah Cheng-De Winne, the Singapore soul-pop singer-songwriter best known for her “delightfully soulful voice”, was among the established and rising stars named as the judge-determined Winners of The 12th Annual Independent Music Awards (IMA), the influential international awards programme for independent bands and fans.
She picked up the award for Contemporary Christian/Gospel Song with Love-Shape Void, taken from her debut album, Brand New (2012).
“I am truly amazed, because all the other nominees are much more established in the United States, and winning this award is such a strong endorsement of my work as an artist,” said the singer.
“The exposure I’m gaining through this win is the biggest blessing so far. Music is such a powerful gift and I’m humbled by the chance to share my songs with even more people.”
Cheng-De Winne was also nominated in the R&B/Soul Song category (for Diagonal Rain), but lost out to former America’s Got Talent contestant Dezmond Meeks.
A team of judges picked the winning entries. The IMA provides winners with performance, promotion and distribution opportunities that will place them in front of music supervisors, talent buyers, record label executives and fans worldwide.
“There’s no question that independent artists excel at creating original music that takes risks and wins over new fans,” said Martin Folkman, executive director of the IMA.
In the meantime, fans can still vote for their favourite IMA Vox Pop winners. Voting ends at midnight on July 19 and the fan-selected winners will benefit from additional marketing support from the IMA. Both of Cheng-De Winne’s songs are in the running, but does she think she has a shot at winning?
“Well, if the whole of Singapore votes — I’m sure I’ll stand a good chance!” she said. “So support from every single vote would count!”
You can vote for Sarah Cheng-De Winne at The IMA Vox Pop Jukebox (http://www.independentmusicawards.com/ima/Sarah-Cheng-De-Winne)