Standard Chartered pumps S$810k into Singapore Rugby Union in new three-year deal
SINGAPORE - Long-time local rugby supporter Standard Chartered extended its sponsorship of the Singapore Rugby Union (SRU) by three more years today when the bank gave S$810,000 to the national sports association.
SCB presented the money to the SRU at a cheque-presentation ceremony today. The deal, valued at S$270,000 per annum, will run from this year to 2016, effectively stretching SCB’s support for the sport to almost two decades.
In turn, the SRU’s national jerseys will feature Standard Charterd logos on their fronts.
The SCB first came on board as a sponsor of the SRU in 1997. Its sponsorship is used mainly to run the Standard Chartered National Rugby Academy (SCNRA) which develops young budding talents and also runs programmes for disadvantaged youth.
For example, the SRU has been running programmes for the Muhammadiyah Welfare Boys Home and Sport Cares, a joint initiative with the Singapore Sports Council. The SRU is looking to reach out to more disadvantaged-youth homes in the next few months.
Said Mike Rees, SCB’s Group Executive Director and Chief Executive Officer of Wholesale Banking: “Standard Chartered is proud to be a sponsor of
the Singapore Rugby Union which has played an important role in raising the awareness of rugby in Singapore.
“Our programmes focus on making a difference in the community and we believe with this sponsorship, Standard Chartered will be able to continue the support of the Union’s efforts in using rugby to positively influence the lives of young Singaporeans.”
Many promising players who graduated from the SCNRA have also gone on to represent the national men’s and women’s teams. The men’s team are currently ranked No. 1 in South-east Asia, and recently gained promotion to the Asian Rugby Union’s Division One tournament, while the women’s team are third in Asia.
SRU Technical Director Sam Chan said: “With the continued support from Standard Chartered, we will be able to continue to promote rugby to more schools and be able to nurture and groom more youth players.
“This sponsorship also supports Singapore’s aspirations to instill a strong sporting culture as part of the Singapore Vision 2030 master-plan that promotes
living better through sports while ensuring we can use sports to give back to society. This is a big part of the focus of the SRU.”