LONDON — Rare marine creature, the blobfish (Psychrolutes marcidus),has been voted the world’s ugliest animal, beating 11 other contenders such as the proboscis monkey and the kakapo.

More than 3,000 votes were cast in the online competition, with 795 going to the blobfish.

The campaign, run by the Ugly Animal Preservation Society to decide its new mascot, was set up to raise awareness for endangered and aesthetically challenged animals. With 200 species becoming extinct every day, it says ugly animals need more help because of their less than “pin-up” appearance.

“We’ve needed an ugly face for endangered animals for a long time and I’ve been amazed by the public’s reaction. For too long the cute and fluffy animals have taken the limelight, but now the blobfish will be a voice for the mingers who always get forgotten,” said Mr Simon Watt, the society’s president.

The full list of nominees is as follows:

— The kakapo, a giant flightless parrot from New Zealand that is often in danger from predators because of its overly curious nature.

— The axolotl, a salamander that can regenerate its own limbs and is said to never grow up.

— The Titicaca water frog (Telmatobius culeus), named after the South American lake where it lives, dubbed the “aquatic scrotum frog”.

— The proboscis monkey. With a rather large nose which is said to be attractive to its mates, it also has a very bloated and gassy stomach caused by its love of eating unripe fruit.

The campaign consisted of 11 “election” videos, with comedians championing each ugly species. Mr Paul Foot, of Never Mind the Buzzcocks, supported the blobfish.

The species, which lives off the coast of south-eastern Australia and Tasmania, is under significant threat from fishing trawlers that accidentally capture it in their nets. “Some would describe it as a bit ugly, but I think the sad face of the blobfish belies a kind and very wise little brain in there,” said Mr Foot.

The YouTube videos for the ugly animals have had around 88,000 views in total. GUARDIAN