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Ajoomma to be first Singaporean film to launch exclusively on Amazon Prime Video in April

Hong Huifang clinched a Best Actress nomination at last year’s Golden Horse Award.

Ajoomma, which earned veteran actress Hong Huifang a Best Actress nomination at last year’s Golden Horse Awards, is set to become the first Singaporean film to stream exclusively on Amazon Prime Video.

The first ever Singaporean-Korean co-production, directed by He Shuming and produced by Anthony Chen, will launch on Prime Video beginning Apr 13, Amazon said in a statement  Tuesday (Mar 21). It’ll also be available on Prime Video in Malaysia and Brunei.

Ajoomma — which is Korean for ‘auntie’ — follows Hong’s Singaporean middle-aged widow as she embarks on a life-changing trip in South Korea with a young tour guide (Kang Hyung-Suk) and an elderly security guard (Jung Dong-Hwan). Shane Pow co-stars as her closeted son.

Among the accolades and awards, the film picked up are four nominations at the 59th Golden Horse Awards (including one Best Actress nod for Hong), the Snow Leopard Best Actress Award for Hong at the 8th Asian World Film Festival, Best Screenplay at the QCinema International Film Festival, and the Audience Award for Best Film at the Red Sea International Film Festival. 

It was also selected to represent Singapore at the 95th Annual Academy Awards.

At time of writing, Ajoomma will be screened at the ASEAN Cinema Week on Thursday (Mar 23) and the Sonoma International Film Festival this weekend (March 24-5).

Prime Video is available for S$2.99 per month, new customers can find out more at and subscribe to a free 30-day trial.

Photo: Amazon Prime Video

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