SMSes from organisations not in central registry to be labelled as 'likely scam' from Jan 31
An example of what a "Likely-SCAM" SMS would look like.
Starting Jan 31, phone messages from organisations that have not enrolled in a central SMS registry will be labelled "likely scam"
As part of measures to protect consumers against scams, all organisations that send SMSes using alphanumeric sender IDs — SMS labels with alphabets or numbers typically sent through applications — are required to register with the Singapore SMS Sender ID Registry (SSIR)
The full SSIR regime will not apply to SMS labels with mobile numbers that are sent by SIM cards and where the sender ID is tied to a unique mobile number
Similar to a "spam filter" and "spam bin", consumers who receive non-registered SMS labelled as "likely-scam" should exercise caution, the Infocomm Media Development Authority (IMDA) said on Wednesday (Jan 25)
All organisations using alphanumeric sender IDs must register early with the SSIR, using a Singapore local unique entity number (UEN), in order to have their IDs registered before Jan 31
