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BreadTalk to give away 50,000 pork floss buns after soya bean milk saga

SINGAPORE — Local bakery chain BreadTalk will give away 50,000 of its pork floss buns over three weekends starting next Friday (Aug 28), in a bid to make amends after putting mislabelled soya milk up for sale.

File photo of pork floss buns from BreadTalk. Photo: Alvin Chong/Channel NewsAsia

File photo of pork floss buns from BreadTalk. Photo: Alvin Chong/Channel NewsAsia

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SINGAPORE — Local bakery chain BreadTalk will give away 50,000 of its pork floss buns over three weekends starting next Friday (Aug 28), in a bid to make amends after putting mislabelled soya milk up for sale.

In a joint statement with the Consumers Association of Singapore (CASE), BreadTalk said it has also donated S$50,000 to the Community Chest, and signed a Voluntary Compliance Agreement (VCA) on Tuesday.

“By signing the VCA, BreadTalk has agreed that besides ceasing its practice of selling soya bean milk in the mis-labelled bottles, it will not engage in unfair practices going forward,” the statement said.

Earlier this month, BreadTalk came under fire after one of its employees was photographed pouring pre-packaged soya bean milk into bottles that were labelled “freshly prepared”. It later pulled the bottles soya milk from its shelves, and apologised to consumers. “What we could have been clearer with is probably, labels,” its Group Senior Vice President said.

BreadTalk said it first started selling the pre-packaged soya bean milk last year.

“Most of the BreadTalk stores selling soya bean milk were clearly marked with Yeo’s logo-branded dispensers. An operational oversight occurred whereby bottles that were intended to be used to pack fresh fruit juices and labelled ‘freshly prepared’ were wrongly used to pack the soya bean milk at the store level,” the statement said.

The bakery chain admitted that this was a “management oversight” which it “views seriously”.

“BreadTalk strives to deliver quality products to our customers and adhere to the highest ethical standards. The trust of our customers is of utmost importance to us”, said Mr George Quek, Founder and Chairman, BreadTalk Group.

“With the recent soya bean milk incident, we fell short on this commitment. We sincerely apologise for the frustration and disappointment this has caused our customers recently. Fifteen years ago, I founded this company based on our Asian values of integrity and sincerity. We will continue to strive to attain these by closely listening to the community where we grew up in. Guided by these principles, BreadTalk will continue to improve and live up to the standards that the community has set for us,” Mr Quek added.

“CASE is committed towards protecting consumers’ interest and promoting an environment of fair and ethical trade practices. We are glad that BreadTalk has been co-operative and has taken immediate action to prevent such future incidents,” said Mr Lim Biow Chuan, President of CASE. CHANNEL NEWSASIA

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