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‘Halal’ pork label an old hoax: FairPrice

SINGAPORE — The photo of FairPrice pork with a halal label that is circulating on Facebook is actually a hoax from 2007 that has resurfaced, NTUC FairPrice said in a statement today (Jan 27).

A false image of NTUC FairPrice pork with 'Halal' certification on the packaging circulating online since 2007. Image: NTUC FairPrice

A false image of NTUC FairPrice pork with 'Halal' certification on the packaging circulating online since 2007. Image: NTUC FairPrice

SINGAPORE — The photo of FairPrice pork with a halal label that is circulating on Facebook is actually a hoax from 2007 that has resurfaced, NTUC FairPrice said in a statement today (Jan 27).

In its statement, the retailer noted that the image started circulating on the Internet via an email hoax in 2007 and urged people to not circulate the image.

“We are mindful of the serious religious implications of this matter and regard this as a wilful act of mischief, and had lodged a report with the Singapore Police then,” said FairPrice CEO Seah Kian Peng.

“We would like to once again alert the public on the falsity of this image and in doing so, assure the public that the original packaging of Pasar Fresh Pork does not carry the halal sticker from the Islamic Religious Council of Singapore (MUIS).”

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