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New logo a ‘window to the world’ as Mediacorp opens new campus

SINGAPORE — Mediacorp will be leaving its historic home of 63 years on Caldecott Hill, as it officially opened its new campus at Mediapolis@One-North today (Dec 8).

New logo a ‘window to the world’ as Mediacorp opens new campus

Off to a great start! A fireworks display capped off today’s celebrations at the opening of the Mediacorp Campus at Mediapolis@One-North. The company, which expects to complete its migration from Caldecott Broadcast Centre in Andrew Road to the new offices by July next year, also unveiled a colourful new logo. Photo: Ernest Chua

SINGAPORE — Mediacorp will be leaving its historic home of 63 years on Caldecott Hill, as it officially opened its new campus at Mediapolis@One-North today (Dec 8).

The company expects to complete its migration from the Caldecott Broadcast Centre in Andrew Road to the new campus by July next year.

Along with the launch of the 12-storey Mediacorp Campus by Prime Minister Lee Hsien Loong, the company also unveiled a new colourful logo — to replace its “monochromatic precedent” — which reflects the company’s “vibrancy and its multiplicity of talent, media and experiences”, as Mediacorp CEO Shaun Seow put it.

The campus features a digital-first integrated newsroom that will house about 700 journalists from its digital, television, radio and print units. Its “fenceless campus” concept will provide for a more “open” environment for the public to interact with the company.

In his speech to mark Mediacorp Campus’ opening, Mr Lee noted that “Mediacorp has grown with Singapore, broadened our horizons, and provided us with an essential perspective on the changes happening all around us”.

Citing several nation-building milestones in the Republic’s history, such as then-Prime Minister Lee Kuan Yew’s emotional press conference to announce Singapore’s separation from Malaysia in August 1965, the National Day Parades, and the older Mr Lee’s passing earlier this year, PM Lee said: “Mediacorp was instrumental in helping us to express how we all felt, and helping us understand the context and the significance in these moments.”

“In these moments we became one people, in large part because of Mediacorp,” he added.

Taking a walk down memory lane, Mr Lee recalled media icons, such as radio DJs Brian Richmond on Gold 90.5 and Liang Ping on Capital 95.8, Yoyo and Yaya from the children’s show Mat Yoyo, as well as comedy acts Wang Sha and Ye Feng.

Mr Lee said: “It is not just news and serious current affairs that is Mediacorp’s business, Mediacorp’s entertainment and cultural programmes in all languages, have also done a lot to shape our national identity.”

On Mediacorp’s new logo, Mr Seow said it aims to represent the organisation as “a window to the world and a reflection of life”.

“Our new logo’s rich palette also channels Singapore’s cultural smorgasbord. Even as we innovate to meet changing needs, we strive to bind our society together, like how the colours in the M come together holistically,” he added.

Today’s launch, which was attended by about 1,000 guests and staff, also featured local and international acts, including Norway’s Angelina Jordan, United States’ Redfoo, and Singapore’s The Noose, and singer-songwriter Inch Chua.

Almost all of Mediacorp’s 2,800 staff will work from the 800,000-square foot building designed by Maki and Associates and DP Architects.

The new campus boasts state-of-the-art production and digital broadcast facilities, such as the Theatre at Mediacorp, a 1,500-seat performing arts venue and the only one in the region of this scale that is broadcast ready.

It will also have four entertainment studios, including one which can host audiences of up to 500 people.

Public tours of the Mediacorp Campus will be available, along with weekend events at a public park, just next to the building, atop a 50-step stairway – a tribute to Mediacorp’s 50 years of service to the nation since its independence.

Hailing the move to the new campus as “a further boost” to the company’s transformation, Mediacorp Chairman Teo Ming Kian said it would support a collaborative and innovative culture that would enable to company to serve its stakeholders better.

Mr Teo said: “We have invested heavily in content and digital delivery to make sure we stay relevant and continue to be part of the lives of Singaporeans.”

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