SINGAPORE — Print newspapers remain Singaporeans’ main source of news, with TODAY showing up as the second-most-read newspaper here in this year’s Nielsen Media Index Report, while digital consumption continues its upswing.

The report also showed that more than two-thirds, or 67 per cent, of TODAY’s readers come from higher-income groups with a monthly household income of S$5,000 and above. Four in 10 of its readers are professionals, managers, executives and businessmen.

Released yesterday, the report said visitors to TODAY’s digital edition registered 30 per cent growth from last year, in line with the growing number of Singaporeans who are turning to digital news content.

Its print version is read by 12 per cent of the adult population. With a combined print and digital reach of 14 per cent, TODAY is the second-most-read daily this year, behind The Straits Times, which has a combined print and digital readership of 32 per cent.

Nielsen’s report, conducted between July 2013 and June this year, was based on a survey of 4,686 Singaporeans aged 15 and above.

The report also found that more Singaporeans are getting their news on-the-go, with seven in 10 people who read digital editions of newspapers doing so on their mobile devices.

Mobile news consumption is most pronounced among those aged 30 to 44, with one in four (25 per cent) doing so. Twenty-three per cent of those aged 15 to 29 read local digital newspapers on their mobile devices.

About six in 10 Singaporeans aged 15 and above read printed newspapers daily, a drop of 5 percentage points from last year.

Said Ms Rebecca Tan, managing director of Nielsen’s Media Business in Singapore and Malaysia: “Newspapers are embracing the opportunity to connect with their readers, and with the availability of apps from many major Singapore newspapers … mobile readership continues to grow.”

Added Ms Tan: “Along with increased connected device ownership and time spent online, consumers’ media consumption habits are shifting beyond traditional media formats. As a result, it is becoming increasingly important for media owners to understand when, where and how consumers are accessing media content to uncover new opportunities to engage and connect with consumers.”

However, aggregate readership — comprising print and digital readership — for newspapers fell across the board.

The Straits Times’ readership from last year fell by 30,000 to 1.34 million, while The New Paper saw a readership decline of 22,000 to 360,000. TODAY’s readership figures dropped by 20,000 to 565,000.