More women here are forgoing Barbie-thin beauty ideals in favour of more muscular physiques, and many of them have also taken to social media to document their physical transformation using the #girlswholift hashtag, which currently boasts more than 20 million posts on Instagram. Although industry players said the trend is still in its infancy in Asia, local gyms are seeing more women at their free-weights areas and in their muscle-building classes such as CrossFit, body pump and weightlifting.